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Marketing and Social Media for Broker Dealers

October 28, 2020
9:00 AM - 10:15 AM CDT
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Course Description:

While the SEC considers revising IA advertising rules, FINRA has provided Regulatory Notices and Notice to Members (NTMs) clarifying communication practices under Rule 2210. This session will review key areas and concepts when communicating with the public and discuss regulatory notices related to social media. This interactive session will also allow you to analyze sample advertisements to determine whether they are acceptable for BDs.

Learning Objectives

After attending this session, attendees should be able to:

  • Analyze the most recent developments in BD marketing
  • Avoid common advertising pitfalls
  • Develop agile processes for ensuring compliant advertising and recordkeeping
  • Evaluate the risks associated with the newest marketing channels

This virtual course is being taught as part of the Fall 2020 Compliance Conference. To learn more, visit our main conference webpage.

Richard Kerr
Richard Kerr
PartnerK&L Gates LLP


Richard Kerr is a partner in the K&L Gates’ Boston office, where he is a member of the asset management and investment funds practice group. Richard focuses his practice on counseling registered investment companies (including mutual funds and exchange traded funds), investment advisers, broker-dealers, and other financial institutions in connection with corporate and regulatory matters affecting their operations, particularly relating to SEC and FINRA regulation.

Richard’s practice includes providing counsel to financial institutions on a broad array of corporate, regulatory, transactional, and operational matters. He has extensive experience representing financial institutions before federal and state securities and banking regulators, and self-regulatory organizations (including FINRA and NSCC) in connection with such matters.

Richard also advises financial institutions with respect to the development of their internal compliance and risk management policies and procedures, including the development of procedures required by SEC regulation and FINRA rules. He frequently advises mutual funds and exchange traded funds with respect to their marketing and distribution activities, and also provides advice to financial institutions with respect to marketing and advertising related matters.

Additionally, Richard frequently works with financial institutions on anti-money laundering and OFAC sanctions program matters, including the development of tailored anti-money laundering and sanctions monitoring compliance solutions (including policies, procedures, and other items) for mutual funds, exchange traded funds, investment advisers, broker-dealers, and other financial institution clients.

Prior to joining K&L Gates, Richard was counsel in the Boston office of an international law firm for over 10 years, and prior to that was a senior compliance and risk management professional for a major Boston-based financial institution.


Tom Coonan
Tom Coonan
ConsultantNRS


Tom Coonan joined National Regulatory Services (NRS) in 2011 bringing with him 25 years of securities industry experience. During his 25 years in the industry Tom worked as a Compliance Officer and Supervising Principal for broker/dealers, Investment Advisers and Investment Companies. His experience both in the industry and since joining NRS has had Tom involved in many aspects of Compliance including FINRA Rule 3120 reviews, branch inspection programs, annual AML Audits, MSRB reviews, E-mail review, Advertising review and annual Investment Adviser reviews.

Tom is a Consultant in Investment Adviser and Broker Dealer Services. Tom provides consulting services on a wide variety of regulatory issues regarding the Investment Advisers Act, FINRA Rules, MSRB Rules and other federal and state regulations, as applicable, and conducts on-site client compliance reviews. Tom works with firms in the preparation and submission of amendments to Form ADV. He also regularly reviews both broker/dealer and investment adviser advertising to provide guidance based on FINRA & SEC rules.

During his years in the industry, Tom held a number of licenses and registrations including the Series 4, 7, 24, 53, 66 & California Life Insurance License.


For Whom: Designed to increase the professional competence of Broker-Dealers.

Suggested Skill Level: Basic

Maximum Recommended Credit Hours for this session will include CLE, IACCP® and CPE.

CA MCLE = 75 minutes
IACCP® = 75 minutes
CPE = 75 minutes

For more information, check out the NRS Continuing Education Guide.