Speakers TBD
Description:
Investment adviser advertising continues to be one of the top problem areas identified by the SEC. Advertising and performance almost always present complex issues for advisers, as well as many traps for the unwary, frequent exam deficiencies and, in the worst cases, potential for SEC enforcement actions. The SEC has devoted considerable attention to how and under what circumstances investment advisers may advertise their services and present performance to clients. This session is designed to help advisers avoid common pitfalls and understand the fundamental advertising rule requirements and the many SEC no-action letters covering testimonials, partial client lists, websites, presenting gross and net performance and the numerous required, and recommended, disclosures for advertising and performance materials.
For whom:
Chief Compliance Officers and other compliance professionals, legal counsel, marketing professionals, internal auditors, and managers
Learning Objectives:
Examine the specific SEC advertising rule requirements.
Review and understand the important and diverse SEC no-action letters covering advertising and performance.
Discuss practical tips for an effective review/checklist for advertising & performance materials.
Examine requirements for advertising, website and performance record keeping.
Discuss practical tips for effective advertising policies and procedures.
Pre-requisites for participation:
No prerequisites are required. However, attendees can benefit by reviewing the Advisers Act of 1940, esp. Section 206 & Rules 206(4) – 1 (Advertisements) & 204-2 (Books & Records) to become familiar with terms and requirements.