OCIE Has Spoken: Getting Your Social Media House in Order
2:45 PM – 4:00 PM
Friday, May 18
When social networking Web sites such as Facebook, Twitter and MySpace began, they were devoted to the musings of like-minded individuals or the following of celebrities, or, in the case of LinkedIn, professional networking and job hunting. But social media have evolved beyond trivial and personal pursuits to include marketing, branding, corporate communications of all kinds, and client relations. It is easy to see why compliance professionals are uneasy with social media—compliance is all about control and order, and social networking is about everything but that. Moreover, as they have grown more complex, the need to consider compliance issues for all communications on such media has grown from mere prudence to a necessity. This panel will discuss: the potential advertising and recordkeeping violations presented by employees engaged in social networking; and offer guidance on how this daunting oversight challenge can be effectively managed through appropriate policies, procedures, training and supervision.
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